The Process
01 Discovery
A - The journey starts with a quick Discovery Call. This is where the creative journey begins! We will discuss the goals, vision, deliverables, timeline, and budget. At this point, I am getting a better understanding of where I can add the most value.
B - Following the call, I will send a Project Proposal that will cover different options, which includes project schedule, deliverables, and scope of work.
C - Once the proposal is agreed upon, I will send a Deposit Invoice, Questionnaire/Brief, and Contract/Scope of Work. I will also guide you through the mood board process. As soon as the deposit is received and contract signed, we can begin our COLLABORATIVE creative journey.
02 Initial research & ideation
A - Using the brief and mood board, I will begin developing a Word Map and Brand Noun list. These will be used to inform the direction of design for the project. We will approve the Brand Noun list and move to the next stage.
B. Using the research, Brand Noun list, and mood board direction, we will move into design directions. Here, I will compile a direction for the project including logos, color, typography, etc. This will be another step to nailing the overall direction of the project.
03 ideation
A. This is where the fun begins. I will begin sketching and ideating in vector format to explore initial logo concepts. By sketching and using Illustrator, I am able to create freely and get ideas on paper. It helps to get to that perfect direction.
B. At this point, we may have another call to select and focus on 1-3 concepts. I would have refined 10-15 logo marks (no color, no type, no frills). We would discuss the correct direction moving forward.
C. Using the chosen mark(s), I would begin experimenting with color, typography, layout, patterns, secondary marks, and so on. I will iterate as much as possible to ensure your brand tells your story.
04 Presentation
At the end of the ideation stage, I’ll present a detailed brand presentation over a call, walking you through the design evolution, key decisions, and industry-specific mockups. I will detail each design decision and the reason behind them.
At the end of the presentation, I will send a copy to you. I will encourage you to sit with it for a few days. Review it, come back to it, discuss it with other stakeholders or friends. Then send your feedback or we can schedule a call to discuss.
05 Finalize
Once signed off with no amends or feedback addressed, the final invoice will be sent and paid. I will package all files/assets and if a Brand Guide is requested, will be created as well. You will receive both print and web versions of your assets.
You will be ready to tell the world your story through your new brand!
Does this all sound good?!
Book a Discovery Call with me. I will reply to you within 48 Hours!